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Posts Tagged ‘Darren Bent’

The Sun and PR Week have both covered a story today about footballers being banned from social networks by their clubs (specifically Manchesters United and City). Footballers and social networks, particularly Twitter, aren’t often the best mix: see Ryan Babel and Darren Bent for further details.

Despite the freedom of speech argument, I don’t think this is necessarily a bad thing. When it comes to social media a certain amount of common sense is required, and without wanting to resort to stereotypes, footballers aren’t considered one of the more sensible facets of society, so perhaps a blanket ban is best. Fans are still going to go and watch the match/purchase merchandise etc., and at the end of the day that has to be the consideration of the business – does a presence on SM by individuals have a positive effect on the bottom line? In this instance I don’t think it does.

Having said that, Bent has learnt from his mistake in the summer, and he now provides an intriguing insight in the day-to-day workings of a professional footballer’s life. As long he steers clear of engineering transfer moves on Twitter again, he could become a case study of how public figures should operate online.

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Professional footballer and prolific twitterer Darren Bent (of Sunderland, ex-Spurs subs bench fame) has really taken the micro-blogging network to heart – he’s had his profile name, @DBTheTruth, stitched into his boots. The interactive kickers are courtesy of his supplier Umbro.

This isn’t the first time the occasional England striker has embraced Twitter. In the summer, in an attempt to reinvigorate his stalled transfer from Harry Redknapp’s White Army to the Black Cats, he let his feelings been known with what some might call a strongly-worded outburst aimed at the North London club’s chairman, Daniel Levy.

Obviously Bent isn’t the first sportsperson to use Twitter, but he does seem to be the one embracing it the most. We’ve had live event blogging and tweeting – what money on Bent to tweet whilst playing in a match?

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