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Posts Tagged ‘manchester united’

The Sun and PR Week have both covered a story today about footballers being banned from social networks by their clubs (specifically Manchesters United and City). Footballers and social networks, particularly Twitter, aren’t often the best mix: see Ryan Babel and Darren Bent for further details.

Despite the freedom of speech argument, I don’t think this is necessarily a bad thing. When it comes to social media a certain amount of common sense is required, and without wanting to resort to stereotypes, footballers aren’t considered one of the more sensible facets of society, so perhaps a blanket ban is best. Fans are still going to go and watch the match/purchase merchandise etc., and at the end of the day that has to be the consideration of the business – does a presence on SM by individuals have a positive effect on the bottom line? In this instance I don’t think it does.

Having said that, Bent has learnt from his mistake in the summer, and he now provides an intriguing insight in the day-to-day workings of a professional footballer’s life. As long he steers clear of engineering transfer moves on Twitter again, he could become a case study of how public figures should operate online.

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Here is the video that apparently helped inspire Barcelona to victory in the Champions League final. According to sources, Barcelona’s Manager, Pep Guardiola, moved his players to tears with the film montage just before they went out to face Manchester United.

Every member of the squad is included somewhere – along with guest apperances from Russell Crowe.  The film concludes with a rendition of Nessun Dorma, sung by Luciano Pavarotti.  Inspired?

(Warning: the full clip is 7 minutes long)

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