Finally, after months and months of….well, very little, the Avatar campaign has finally kicked off with the much-touted movie’s first trailer. You may remember my very first blog post on Chivalry House enthusiastically hyping that this will change movies and cinema technology. Forever.
And it’s not just self-confessed cine-geeks swept up in this. The Guardian, The Times, The Telegraph…. everyone is talking about this movie. Fans seeking free tickets to a 15 minute sneak peek at cinemas crashed the movie’s website. There was an advert in the Metro, not for the film itself, but the trailer. A dedicted advert for a trailer? Since when does this happen?
From a marketing perspective this is pretty darn effective. Not since The Dark Knight’s viral campaign has so much buzz surrounded a drip-feed of movie snippets and trailers.
And here the trailer is.
Will it be worth the hype? Or this is just excitement and a PR machine running on overdrive?
I’m with the former….just.