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Posts Tagged ‘spotify’

Every Friday we have a little music on our office pod, thanks to Spotify… and I take requests for the playlist. We have an eclectic bunch of people here, so get some interesting listening, ranging from Austrian ballads and American Hip-Hop to Australian Heavy Rock and back again. Using the magic of Spotify public lists, I’m going to share this week’s listening selection with y’all and see if anyone wants to recommend some music for us today. Here it is, in its nascent form (it’ll build up over the afternoon and will kick in around 4pm).

Rock the party, people. Like New Zealand.

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I think Spotify is fantastic – www.spotify.com. It is great to have an on-line jukebox with millions of songs with high quality sound. You can listen to all kinds of tunes once only, including those naff ones you would never dream of buying, without having to buy them. I introduced Spotify to my kids who now use it a lot too. Their response made me think about how they will be about security when they come into the workplace. They have created one account which they share with their friends  at school and then they create playlists for each other. A bit like the way people used to give each us compilation cassette tapes but less hassle. I wonder whether they will need lessons on security and privacy when they start in the workplace. However it does make you realise how open tomorrow’s workforce will be to collaboration technologies.

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Ahoy me hearties. I’ve raised the Jolly Roger and taken over the Chivalry House ship.

I’m late to the party on this, but pirates are back in a big way. For much of last month barely a day went by without another reported attack off the coast of Somalia, then the Pirate Bay founders finally appeared in court (and lost – although an appeal may yet save them). Next was Wolverine, whose famous healing powers were tested when his big budget movie launch was trumped by an early copy popping up online, and then, best of all, Facebook became infinitely more fun and interesting than it has in years with the pirate language option (yes, I am that easily pleased).

The traditional, seabound pirate variety got a lot of traction last month and it was pretty scary stuff. One of the more exciting twists was when the media brought Obama in on the act. What must have been a challenging, yet routine mission to rescue a US captain was reported more like an episode of 24, with the President personally giving the snipers the green light to shoot – almost as if surveying the scene from afar with binoculars before calling in Jack Bauer and giving the order.

I’m more interested, though, in the repercussions of the Pirate Bay trial on movie piracy and online distribution. I won’t deny ever using sites like The Pirate Bay, particularly during my uni days. That was the golden age, if you will, of Internet piracy – broadband was a still relatively new thing and practically every film, CD, software or even book appeared online, often before official release. Agree or disagree, you can see the appeal to a poor student. With less time and more money these days, I don’t go there anymore – but I know many still do.

The challenge for the movie studios now is to adapt and evolve to meet the demands of an 21st century, net-savvy audience. Personally I don’t think Hollywood can ever beat the geeks at their own game. While they may manage to close The Pirate Bay, a hundred more will spring up in its place. There have been some overtures to drag film distribution forward: US Lovefilm-alike NetFlix allows members to stream directly over the web, YouTube has recently announced plans to stream entire films and services like iPlayer and Hulu are improving and growing in popularity all the time.

But as yet, there is no Spotify moment on the horizon. I mention that service specifically because it’s truly a watershed in how music reaches its audience – and all who see it, young and old alike, immediately understand it and get started. I have heard friends say they went home and introduced the service to their mum or dad only to find that they started using it weeks ago – when was the last time that happened!?

The film industry needs to get its act together, and refocus its efforts from prevention and prosecution to finding new methods of online distribution. My personal belief, albeit one that is not shared by many, is that online file-sharing of music and films has only a negligible effect on sales – a viewpoint backed up somewhat by record box-office takings this year and a recent survey on music buying habits. What it demonstrates is that people want a new, convenient, cheap way to access content. Give us that, and although sites like The Pirate Bay will survive, they won’t ever prosper like before.

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