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Posts Tagged ‘facebook’

The Sun and PR Week have both covered a story today about footballers being banned from social networks by their clubs (specifically Manchesters United and City). Footballers and social networks, particularly Twitter, aren’t often the best mix: see Ryan Babel and Darren Bent for further details.

Despite the freedom of speech argument, I don’t think this is necessarily a bad thing. When it comes to social media a certain amount of common sense is required, and without wanting to resort to stereotypes, footballers aren’t considered one of the more sensible facets of society, so perhaps a blanket ban is best. Fans are still going to go and watch the match/purchase merchandise etc., and at the end of the day that has to be the consideration of the business – does a presence on SM by individuals have a positive effect on the bottom line? In this instance I don’t think it does.

Having said that, Bent has learnt from his mistake in the summer, and he now provides an intriguing insight in the day-to-day workings of a professional footballer’s life. As long he steers clear of engineering transfer moves on Twitter again, he could become a case study of how public figures should operate online.

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Great spoof video from The Onion News Network Gloria Bianco explains how she uses Facebook and Twitter to keep tabs her son Jeffrey while he’s away at university.  Bianco tells parents how to set up a Facebook profile so they can keep track on their children: “I look through all my son’s photos every day” .

(Via Revolution)

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That is something I’ve said to myself on a fair few occasions – take Facebook for example, simple but genius. However, even if I had had that lightbulb moment before Mr Zuckerberg, let’s face it, I wouldn’t have a clue where to start. Instead I’d probably settle for ranting about my genius idea in the pub on a Friday night.

There was a ‘I wish I’d thought of that’ moment yesterday though and, delusional or not, it was something I do think I could’ve done – if I’d swotted up in the library for a few hours… According to TechWorld, TinyURL could be worth a huge $46 million! Now that coudn’t have been that hard to do, have you seen the site? For those of you not familiar with TinyURL it’s a link shortening service, particularly useful for meeting the 140 character limit on Twitter and as I’ve increasingly found, avoiding ridiculously long URLs in emails.

Ok so that figure is probably a gross overestimation based on some very lose mathematics (Bit.ly, a similar site, is apparently worth $8 million and TinyURL has 75% market share) but it’s clearly very popular and, to go back to my earlier example, Facebook has already shown that you don’t have to have a revenue model to make people want to spend millions buying you. I also think there’s a lot more to get out of the link shortening market – how many ‘real’ people (those not working in technology or media who are on the cusp of everything, sometimes) actually know about it? I’ll take the example of my brother, he’s always been the techy person in my family coming out with the latest web breakthroughs. Recently he mocked me for sending the wrong link to Streetmap because  it didn’t have the streetmap web address – uh don’t you know about TinyURL?!  For the first time my brother was actually impressed I knew about something like link shortening. Get that wider appeal and it could actually be worth $46 million. TinyURL isn’t the only link shortener either so unfortunately I’m too late to jump on the bandwagon. Back to the drawing board.

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