I can’t help but be slightly disappointed by the lack of Windows 7 promotional tie-ins here in the UK. Microsoft has truly outdone itself this time around with a number of bizarre link-ups that put most other software launches to shame.
For example, the US gets an advertising free episode of Family Guy featuring show favourites Brian and Stewie installing the new OS (an episode which incidentally may never see the light of day here due to product placement regulations):
Japan takes things one step further with this incredible Burger King promotion – the seven (yes, seven) burger Windows 7 Whopper:
Meanwhile, here in the UK we have to make do with a PC World trade-in offer. Come on Microsoft, if you want me to upgrade you’ll have to convince me harder than that.