Honda’s advertising winning awards is nothing new. Everyone knows about the amazing success of adverts like Cog and the Choir and the live SkyDive. So it wasn’t surprising to read in Media Guardian this morning that they’ve done it again.
This time Honda’s press ads celebrating the reopening of its Swindon factory has picked up the an award for best national newspaper campaign of last month. According to judges at the ANNA’s (Awards for National Newspaper Advertising)
“The Honda work is news in the form of advertising. There is an actual story to be told here, told simply and with charm. Good news amongst the gloom – Honda Swindon is reopening for business….The reopening could have been swept under the carpet all too easily – the shutdown being seen as a real blow to the pride of the brand. But thankfully client and agency saw sense.”
More from Mark Sweney here.