We’ve been researching Blu-ray a lot this week. As a relatively young format it’s been through a lot – the initial (and ultimately victorious) battle with Toshiba’s HD-DVD, widespread consumer confusion and the threat of digital downloads.
But now the tide seems to be turning. Increasing adoption of HD programming from the likes of Sky, Virgin and Freesat is getting the message through to consumers that their shiny new HDTVs are only really HD when a proper source is plugged in. Prices of Blu-ray players and the discs themselves are falling, they’re becoming more visible in stores, and adverts which would previously have DVD as the main format are now leading with the Blu-ray version.
The technology is also evolving. Interactive content through the BD Live service is being realised, moving away from simple web pages with more trailers to real dynamic content that isn’t available anywhere else. A good example is last year’s The Dark Knight, which featured a live, community commentary with the director. A new development this year will be seen with the release of Watchmen, where a special edition will also include a PS3 game, taking advantage of that format’s shared userbase.
So, what do you all think of Blu-ray? Have you seen it going and do you think it lives up to the hype?