NewsWeek has a great post up, with lots of sensible ways it is rearchitecting itself to cope with the ‘new media landscape’ we all like to talk about. It’s well worth a read; addressing issues like how the magazine covers breaking news, how its dealing with declining ad-sales, etc.
One point I found particularly interesting was the editor’s reflection on the value of all of this:
Will any of this work? I honestly don’t know.
Advertising models have yet to catch up with the new media world, and it remains to be seen if media ‘as we know it’ can cope. I suspect NewsWeek’s strategy of refocussing for a new core audience, providing a more distinctive voice, cost cutting and so on., will be very sensible… but if ad revenues and print readership continue to tail off in tandem, and as online ads continue to fail to make up the shortfall, staff levels will have to drop further and the mags will need to find a new way of getting its writers paid…